Online marketplaces could drive inclusive growth across Africa, with e-commerce likely to create as many as 3 million jobs by 2025. Benefits will include opening markets to otherwise isolated rural communities, servicing Africa’s fast-growing consumer class, and offering women access to new business opportunities. Realizing this potential presents a major opportunity, but will require significant annual growth, and must first overcome a number of challenges.
Africa’s E-commerce Agenda is a call to action from e-commerce stakeholders within and beyond the continent. Led by the World Economic Forum and the Inter- national Trade Centre (ITC) a community of business leaders and experts have identified eight areas for consideration – ranging from refreshing policies to expanding connectivity, and upgrading logistics to managing data. Each area comes with a goal and recommended steps.